TikTok announced 18,000 scholarships for students in Pakistan.

TikTok announced 18,000 scholarships for students in Pakistan.

Building on the success of their #ExamReady campaign launched last year, TikTok, and edtech startup, Edkasa, have announced a scholarship program that will award online study grants to 18,000 deserving students across Pakistan, as they Want to increase access to quality education.

In September, TikTok partnered with Edkasa and LUMS to launch a first-of-its-kind digital learning program to facilitate online education and distance learning for high school students.

The #ExamReady campaign, created to help millions of Pakistani students, has more than 500 educational videos online, covering chemistry, biology, physics, and math, including study tips and exam hacks.

Educational videos became an instant favorite among Pakistani students on TikTok, garnering over 665 million views and close to 100 million video creations since its launch.

Together with LUMS, one of Pakistan’s leading institutes, the duo partnered by giving students access to two months of free Edcasa study materials and exam packs for whatever grade/board/exam they choose. will further strengthen.

Farah Tukan, head of government relations and public policy at TikTok – Middle East, Turkey, Africa, Pakistan and South Asia (METAPSA), said, “TikTok is a platform that offers diverse content across multiple categories and education is one of our The key is vertical. We are happy to play our part in promoting nationwide literacy to positively impact the next generation in Pakistan.

Fahad Tanveer, Co-Founder and CEO of EdCasa, said, 

“We are happy to see the massive interest and interest of students in learning content on TikTok. Pakistan needs this kind of innovative and quality content that our youth can enjoy. Help the population compete with the rest of the world.

The scholarships will be awarded as per criteria and guidelines jointly set by Edkasa and LUMS, in alignment and agreement with TikTok, the campaign’s online driver.

The scholarships are aimed at underprivileged communities and are open to students from across Pakistan. It aims to reach out to Pakistani students who are hampered by lack of access to quality education.