Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

Best ways SEO pros are using ChatGPT right now

A new AI-powered chatbot shows great potential to revolutionize search engine optimization. These are some of the methods already used.

Watch out, Google. Search engines are a new player on the scene.

Of course, you’ve heard this before, but this time it’s serious.

Chat GPT (Generative Pretrend Transformer) is a large language-focused learning model.

Using artificial intelligence (AI) and big data, it can interact with users in a conversational manner, answer follow-up questions, recognize mistakes, reject inappropriate requests. Can, and even misplace, challenge.

While this OpenAI-developed chatbot isn’t a direct competitor to Google, per se, it’s changing the way people search. And it will dramatically change the face of search engine optimization.

In this section, we’ll look at this technology and discuss the innovative ways that forward-thinking search engine optimizers are already using it to fulfill their role.

What can you do with ChatGPT?

We have started exploring the possibilities of using machine learning and artificial intelligence in SEO and marketing.

ChatGPT has the ability to participate in conversations and answer questions in a very human-like manner.

It can write essays, fiction, poems, and even ad copy – enough to make professional writers like me a little nervous.

It can be used to create content so accurately that the New York City Department of Education has already banned its use amid concerns about cheating.

But more than content, ChatGPT is smart enough to be used to write meta descriptions or debug code. At the moment, using it for coding is a long technical process, but it seems safe to assume that it will become much easier as the learning model gets bigger.

It can also be used as a search assistant, providing answers to questions in clear and concise formats, saving users from having to comb through multiple web pages to find answers to their questions.

For example, if you’re looking for a recipe for beef wellington, instead of sifting through a dozen blog pages and scrolling through a long story about how the blogger’s grandmother made the dish for Winston Churchill If so, ChatGPT provides you with a list of ingredients and preparation steps.

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

As an SEO professional, this can seem a little scary.

But instead of worrying about it, adopting AI technology can be a good move.

There are many methods you can use to streamline your work and make redundant or repetitive tasks more efficient.

Let’s see how modern SEO pros are using ChatGPT.

Ways SEO pros are already putting ChatGPT to work.

  • Creating content

Creating content can be a hassle, especially if you don’t have a skilled (and humble) writer like me on staff.

Can ChatGPT do it for you? Well, it can, but you should probably avoid using it to write web pages and blog posts.

In 2022, Google search advocate John Mueller said in no uncertain terms that the search engine considers content created using artificial intelligence to be spam, a violation of the company’s guidelines.

Currently, Google algorithms can identify and penalize AI-generated content, even those that use anti-detection algorithms.

You should always use human supervision when working with AI.

However, anyone can safely use ChatGPT to create content for social media posts, email pitches, landing page copy for PPC, or ad copy. It can also be a great brainstorming tool.

I asked ChatGPT, “What is SEO?”

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

In response, I found three well-written paragraphs providing an overview of search engine optimization.

As long as you’re careful, ChatGPT can help streamline many of the ad variations like spam, but you should always check any content you create carefully, as it can contain errors. can

  • Keyword research and analysis

Okay, so you’re not willing to risk getting caught using ChatGPT to create content. That doesn’t mean you can’t leverage its power as part of your content strategy.

ChatGPT makes keyword research practically easy.

You just need to open the chatbot and type some of your desired keywords, and ask for related keywords. ChatGPT will generate a list of relevant keywords based on understanding the search results.

To test this functionality, I searched for a list of relevant keywords from a banking software provider.

After a while, the chatbot presented me with a list of keywords and phrases that would have taken me too long to come up with through traditional keyword research.

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

You can also use it to determine the competition for different keywords.

For a high-level example, I asked him to determine whether it would be easier to rank for “basketball” or “tween net.” We already know the answer, but it’s nice to see a chatbot reinforce it.

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

  • Content strategy development

Well, I’ll admit, it blew my mind. I wouldn’t have thought of it if I hadn’t seen this tweet from Joe Speiser:

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

it’s fine. You can ask ChatGPT to outline a content marketing strategy for you.

While it doesn’t return granular plans (although you can probably ask for them), it does provide a high-level strategy for field-specific content.

One caveat that comes to mind about using a chatbot-generated content strategy is the concern that your closest competitors might do the same. Thus, you are all creating almost identical blog posts about “Benefits of AI”, “How AI SaaS can improve performance”, etc.

  • Better understanding of search intent

To me, this is the single most interesting SEO potential offered by ChatGPT – its ability to drill down into a search query and see search intent beyond words.

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

Yes, Google tries to do that, and yes, it has improved dramatically in the age of search engines – but to quote a tweet from Kieran Flanagan, “Google takes your question and ChatGPT takes your query and will often improve it.

Although the beta version of this chatbot is not yet connected to the Internet, it looks like ChatGPT’s learning capabilities will allow it to quickly develop a greater understanding of what each search is looking for. Sometimes it also provides information that was not known to the searcher. They were looking for.

As an SEO professional, it goes without saying that by shaping your content to better answer a question, you’ll increase rankings. ChatGPT can help you do just that.

  • Creating good SEO titles

Ask any writer, and they’ll tell you that titles are one of the hardest things to write, especially for SEO purposes. Often, they end up as dry stuff like “how to build backlinks” or some boring equivalent.

Best ways SEO pros are using ChatGPT right now
Best ways SEO pros are using ChatGPT right now

To spice things up, I asked ChatGPT to give me a list of one-page topics on backlinking, and he responded with ten options, all of which were more interesting than my “how to” line.

  • Creation and management of analytical reports

For many marketers, reports and spreadsheets are the bane of their professional existence. But companies want data to prove that your efforts are making a difference. This is where ChatGPT can be a real game changer.

What’s more, this functionality can help you identify new ranking opportunities that you may have missed.

Let’s say you want to write regular expressions for analytical reporting, but you don’t have a strong programming background. For example, you might want to filter a report using specific keywords to identify opportunities to enhance your FAQ or methodology.

ChatGPT gives anyone a basic understanding of how these feedbacks work using a chatbot to automatically generate a list.

Likewise, if you routinely struggle with Excel or Google Sheets (and who doesn’t?), ChatGPT can take most of the headaches out of writing formulas and parsing data.

I’ve barely scratched the surface of how AI can help you with these processes, but if you want more information, Search Engine Journal’s resident IT guru Vaughan Petrosian has a great article in which he Topics are covered in more depth.

  • AI offers a brave new world for SEO.

ChatGPT is a very impressive tool. And it’s easy to get excited about what it offers and can eventually do in the future, especially for SEO.

With just a small sampling of the functionality above, it could potentially save you hundreds of hours each year.

However, it is not without its drawbacks. For one thing, as it currently operates, it draws data from 2021 onwards, which means it is unable to provide any information about current events.

It’s probably safe to assume that a later version of the chatbot will fix this problem, but we don’t yet know how long it will take for the AI to learn about new events and relate them to other topics.

Moreover, it is not 100% accurate and unbiased. Depending on its inputs, it may receive incorrect information and thus iterate, while the initial dataset on which it was trained may not be free of dataset bias.

Finally, having grown up watching the Terminator movies, there is always the worry of ChatGPT becoming self-aware and enslaving humanity. To be on the safe side, I confronted him directly.

He “thought” for a suspiciously long time before returning this incredulous answer:

  • Final decision

ChatGPT is cool, and all signs are that it’s only going to get better.

This shows the potential to make search engine optimization much faster and more efficient.

We must make every effort to ensure that it is not linked to nuclear weapons.

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